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Zapier Integration Guide

Overview

This guide explains how to connect Bridged with Zapier to enable no-code automation workflows. The integration supports both sending data from Bridged to other apps via Zapier webhooks, and receiving data from other apps into Bridged. Zapier acts as a bridge between Bridged and 8,000+ third-party applications without writing any code .

Zapier is an automation platform that connects apps and services using "Zaps" — automated workflows that start with a trigger event and perform one or more action steps .

Primary Use Case: Enable No-Code Workflows

For Bridged's automation and custom infrastructure integrations, the primary use case is connecting Bridged to other platforms without custom development, including:

Direction

Use in Bridged

Bridged → Zapier → Other Apps

Send conversation data, qualified leads, engagement events to CRMs, spreadsheets, email marketing, or other tools

Other Apps → Zapier → Bridged

Receive data from external systems (webhooks, form submissions, CRM updates) into Bridged

Prerequisites

Before starting, ensure you have:

  • A Zapier account (free tier available for core features, 14-day trial for premium features)

  • A Bridged account with API access enabled (contact support if needed)

  • For webhook-based integrations: Your Bridged webhook URL

Connection Methods

Zapier offers several ways to connect to Bridged, depending on your needs :

Method

Best for

Authentication Support

Complexity

Webhooks by Zapier (Catch Hook)

Receiving data FROM Bridged (Bridged sends to Zapier)

None or Basic Auth

Low

Webhooks by Zapier (Custom Request)

Sending data TO Bridged (Zapier sends to Bridged)

None or Basic Auth

Low

API by Zapier

Sending data TO Bridged with API key/OAuth

API Key, OAuth2

Medium

Custom App Integration

Advanced use cases with reusable actions

Full Zapier app model

High

Recommendation: For most use cases, use Webhooks by Zapier with Catch Hook for receiving data from Bridged, and Webhooks with Custom Request for sending data to Bridged.

Part 1: Receive Data from Bridged in Zapier (Bridged → Zapier → Other Apps)

This setup allows Bridged to send data (e.g., new conversations, qualified leads) to Zapier, which then forwards it to other apps like CRMs, spreadsheets, or email platforms.

Step 1: Create a Zap with Webhook Trigger

  1. Log in to your Zapier account

  2. Click Create Zap

  3. Search for and select Webhooks by Zapier as the trigger app

  4. Select Catch Raw Hook as the trigger event

  5. Click Continue

Step 2: Get Your Webhook URL

  1. Zapier will generate a unique webhook URL

  2. Copy this URL (e.g., https://hooks.zapier.com/hooks/catch/1234567/abcde)

  3. Keep this page open — you'll need to test the connection

Step 3: Configure Bridged to Send Data to Zapier

  1. Log in to your Bridged dashboard

  2. Navigate to the Integrations section. If you do not see this section, contact support@bridged.media

  3. Click Zapier → Connect Account → Outgoing Webhook

  4. Enter your Zapier webhook URL

  5. Select the event types to send (e.g., New Lead, Conversation Created, Message Received)

  6. Click Save

Step 4: Test the Connection

  1. In Zapier, click Test trigger

  2. In Bridged, trigger a test event (or wait for one to occur)

  3. Zapier will detect the incoming webhook and display the received data

  4. Confirm the data appears correctly

Step 5: Add Actions to Your Zap

Once the trigger is working, add action steps:

  1. Click + to add an action step

  2. Search for your target app (e.g., Google Sheets, Salesforce, HubSpot, Mailchimp)

  3. Select the action event (e.g., "Create Spreadsheet Row," "Create Contact")

  4. Map fields from the Bridged webhook data to your target app fields

  5. Test and publish your Zap

Supported Webhook Payload Formats

Zapier webhooks can receive data in multiple formats :

Format

Example

When to use

JSON

{"name": "John", "email": "john@example.com"}

Most REST APIs

Form-encoded

name=John&email=john@example.com

Simple web forms

XML

<name>John</name><email>john@example.com</email>

Legacy systems

Bridged sends data in JSON format by default.

Part 2: Send Data to Bridged from Zapier (Other Apps → Zapier → Bridged)

This setup allows other apps (e.g., form submissions, CRM updates) to send data to Bridged via Zapier.

Step 1: Identify Your Bridged Webhook URL

  1. Log in to your Bridged dashboard

  2. Navigate to Integrations → Zapier → Incoming Webhook

  3. Copy your unique webhook URL: https://gateway.bridged.media/webhooks/zapier

Step 2: Create a Zap with App Trigger

  1. In Zapier, click Create Zap

  2. Search for your trigger app (e.g., Typeform, Google Sheets, Salesforce, HubSpot)

  3. Select the trigger event (e.g., "New Form Entry," "New Row," "New Contact")

  4. Connect your app account and test the trigger

Step 3: Add Webhook Action to Send Data to Bridged

  1. Click + to add an action step

  2. Search for and select Webhooks by Zapier as the action app

  3. Select POST as the action event

  4. Configure the webhook:

Field

Value

URL

Your Bridged webhook URL (https://gateway.bridged.media/webhooks/zapier)

Payload Type

json

Data

Map fields from your trigger step to the request body

  1. (Optional) Configure Basic Auth or Headers if required by your Bridged setup

Step 4: Map Data Fields

In the Data section, map your trigger fields to the fields expected by Bridged :

Left side (Bridged field)

Right side (Trigger data)

email

{{email_from_trigger}}

name

{{full_name}}

phone

{{phone_number}}

source

{{form_source}}

Step 5: Test and Publish

  1. Click Test to send a sample request to Bridged

  2. Verify in Bridged dashboard that the data was received

  3. Publish your Zap

Nested Data Mapping

For nested JSON objects, use double underscore syntax in Zapier :

Enter in Data section

Results in JSON

customer__name

{"customer": {"name": "value"}}

address__street

{"address": {"street": "value"}}

order__items__sku

{"order": {"items": {"sku": "value"}}}

Part 3: Using API by Zapier (Alternative for Secure Authentication)

For scenarios requiring API keys or OAuth2 authentication, use API by Zapier instead of Webhooks .

Feature

Webhooks by Zapier

API by Zapier

Authentication

None or Basic Auth

OAuth2, API keys (static headers)

Credentials storage

Plaintext in step fields

Stored in encrypted app connection

Best for

Simple webhooks, receiving data

Secure, authenticated API calls

Setup for API by Zapier

  1. In Zapier, create a new action step

  2. Search for API by Zapier

  3. Select API Request as the action event

  4. Configure:

    • Method: POST, GET, PUT, or DELETE

    • URL: Your Bridged endpoint

    • Headers: Any required headers (e.g., X-API-Key)

    • Data: JSON body

  5. Click Test to verify

Part 4: Configure Sync Settings

Setting

Options

Description

Direction

Incoming (to Bridged), Outgoing (from Bridged), Both

Which data flow to enable

Event types

New Lead, Conversation Created, Message Received, Status Change

Which Bridged events to send to Zapier

Payload format

JSON (default), Form-encoded, XML

Data format for webhooks

Authentication

None, Basic Auth, API Key

Security for incoming webhooks

Bulk sync limit: Each bulk operation is limited to 50 records per request.

Common Use Cases

Workflow

Trigger

Action

Log leads to CRM

New qualified lead in Bridged

Create/update contact in Salesforce/HubSpot

Send conversation transcripts

Conversation ended in Bridged

Add row to Google Sheets

Create support tickets

Negative sentiment detected in Bridged

Create ticket in Zendesk/Jira

Email marketing sync

New contact in Bridged

Add/update subscriber in Mailchimp

SMS follow-ups

Lead qualified in Bridged

Send SMS via Twilio

Form submissions to Bridged

New form entry (Typeform, Google Forms)

Send data to Bridged webhook

Example: Log Qualified Leads to Google Sheets

When Bridged qualifies a lead (e.g., conversation outcome = "qualified"):

  1. Bridged sends webhook to Zapier URL

  2. Zapier trigger catches the raw hook

  3. Zapier action adds a new row to Google Sheets with lead data

  4. Team can view all qualified leads in real-time

Example: Create HubSpot Contact from Bridged Conversation

When a new conversation starts in Bridged:

  1. Bridged sends contact data to Zapier webhook

  2. Zapier trigger receives the data

  3. Zapier action creates/updates contact in HubSpot

  4. Sales team has complete conversation history in CRM

Rate Limiting & Performance

Consideration

Details

Webhook payload size

Max 2 MB for Catch Raw Hook

Rate limits

Vary by Zapier plan; free tier has task limits

Throttling

Webhook steps may be throttled during high volume

Retries

Zapier automatically retries failed actions

Bulk operations

Maximum 50 records per request to Bridged

Handling Throttling

If you encounter "Webhook step was throttled" errors :

  1. Add a Delay action between steps

  2. Use Delay After Queue instead of Delay For

  3. Reduce batch sizes (max 50 records per request)

  4. Consider using a Code step to handle pagination within one task

Security & Permissions

Consideration

Details

Webhook URLs

Treat as secrets; anyone with the URL can send data

Authentication

Use Basic Auth or API keys for incoming webhooks when possible

API by Zapier

Credentials stored encrypted in Zapier connection

TLS

All webhook calls use HTTPS

Zapier security

SOC 2 Type II compliant

Securing Your Bridged Webhook Endpoint

To prevent unauthorized data being sent to Bridged:

  1. In Bridged, navigate to Integrations → Zapier → Incoming Webhook Settings

  2. Enable Basic Authentication

  3. Set a username and password

  4. In Zapier webhook action, configure Basic Auth with these credentials

Troubleshooting

Issue

Likely cause

Solution

Webhook not received

Wrong URL

Verify URL matches exactly

Test trigger fails

No test data sent

Send test webhook from Bridged first

Data not mapping

Field name mismatch

Check field names in Data section

Authentication error

Missing or invalid auth

Add Basic Auth or headers to webhook

Payload parsing error

Wrong format

Set Payload Type to json

Throttling (429)

Too many requests

Add delay between steps; reduce batch size

Large payload fails

>2 MB

Split payload into multiple requests

Nested data not parsed

Incorrect syntax

Use double underscore for nesting (e.g., parent__child)

Support

For integration support, contact your Bridged account manager or email support@bridged.media.

For Zapier-specific questions: