Grip

Grip Integration Guide

Overview

This guide explains how to connect Bridged with Grip to read event content including visitor data, exhibitor information, sessions, speakers, and agenda data. The integration supports reading this data for activation, qualification, and nurture playbooks where event context is needed to power conversational agents.

Grip is an AI-powered networking and matchmaking platform for virtual, hybrid, and in-person events. It enables attendees to connect based on interests and goals, and provides comprehensive event data management capabilities .

Primary Use Case: Read Event Content

For Bridged's event experience integrations, the primary use case is reading event-related data, including:

Prerequisites

Before starting, ensure you have:

Note: Grip's API access is typically enabled through their integration team. You will need to work with your Grip Event Project Manager to obtain API credentials .

Connection Methods

Grip supports multiple integration methods for data access. For Bridged's read-only use case, the following methods are relevant:

Recommendation: For automated, recurring syncs, use Native Integration with API PULL where Grip pulls data from Bridged. For direct API access to Grip's event data, use the Grip Events API with OAuth 2.0 authentication.

Step 1: Determine Your Integration Direction

Grip supports two integration patterns for data exchange :

For Bridged's primary use case (reading event content from Grip), we need Grip to make data available via API that Bridged can read. This typically requires:

Step 2: Obtain API Access to Grip Data

Option A: Native Integration (Grip Pulls Data from Your System)

If you want Grip to pull registration data from Bridged:

Option B: Direct API Access to Grip Data

If you need Bridged to read data directly from Grip's Events API:

⚠️ Important: Grip's API access is not self-service. You must work directly with Grip's integration team to obtain credentials and configure data access .

Step 3: Configure OAuth 2.0 Authentication (If Using Direct API)

For direct API access to Grip, OAuth 2.0 is supported with the Authorization Code flow .

Step 3.1: Register an Application with Grip

Important: Never store your client_secret in client-side code. Use environment variables or a secrets management service .

Step 3.2: Configure Bridged to Connect to Grip

Step 3.3: Token Management

Grip's OAuth 2.0 implementation supports:

Bridged automatically:

Step 4: Configure Sync Settings

Once connected, configure the following:

Bulk sync limit: Each bulk operation is limited to 50 records per request.

Incremental Sync Configuration

Grip's Native Integration supports pointer-based incremental syncs:

Step 5: Reading Event Data from Grip

Based on Grip's integration patterns, the following data types are available for reading:

Visitor/Attendee Data

Visitor profiles can be imported via the /thing/register endpoint, including:

Example visitor data structure that Grip can expose via API:

json

{
   "type_id": 380,
   "name": "John Doe",
   "first_name": "John",
   "last_name": "Doe",
   "job_title": "Marketing Director",
   "company_name": "Example Corp",
   "email": "john.doe@example.com",
   "registration_id": "REG12345"
}

Exhibitor Data

Exhibitor information including:

Session/Agenda Data

Session information for the Event Agenda:

Speaker Profiles

Speaker information linked to sessions:

Note: Grip supports multi-language content. When enabled languages are configured for an application, data can be imported with language-specific values (e.g., EN-GB, RU-RU) .

Step 6: Alternative Data Access Methods

Dashboard Export

If API access is not available, Grip provides manual export options:

Export limits:

Grip Pulse Analytics

Grip Pulse provides near real-time event insights including:

Raw data can be exported for further analysis .

Step 7: Test the Integration

Testing with Sample Data

Grip's integration process typically starts with a small sample (10-50 records) to verify mapping before full import :

Common Use Cases

Example Conversation Powered by Grip Data

When an attendee asks "Which exhibitors are in the AI section?", Bridged:

When a lead asks "What sessions is Jane Smith speaking at?", Bridged:

Integration Limitations & Considerations

Rate Limiting & Performance

Security & Permissions

SSO Considerations for Branded Applications

If using Grip with SSO (for user authentication, not data API):

Troubleshooting

Common OAuth Errors

Support

For integration support, contact your Bridged account manager or email support@bridged.media.

For Grip-specific questions: