Once your WhatsApp Business Account (WABA) is connected to Bridged, it is important to gradually build trust with Meta before sending messages at scale. This process is known as account warm-up.
A properly warmed-up account is more likely to achieve higher messaging limits, maintain a good quality rating, and reduce the risk of temporary messaging restrictions.
Why Is Account Warm-Up Important?
Every new WhatsApp Business Account starts with a limited messaging capacity. As your account demonstrates healthy messaging behavior and positive customer engagement, Meta automatically increases your messaging limits.
A successful warm-up helps you:
Increase daily messaging capacity over time
Improve your account quality rating
Build trust with Meta's messaging systems
Reduce the likelihood of messaging restrictions or quality degradation
How to access Messaging Limits ?
Understanding Messaging Limits
New WhatsApp Business Accounts begin with a limited messaging tier. As your account maintains a good quality rating and consistently sends messages to users who engage positively, Meta may automatically increase your messaging capacity.
Typical messaging tiers include:
Messaging Tier | Approximate Daily Conversations |
Tier 1 | Up to 1,000 business-initiated conversations |
Tier 2 | Up to 10,000 conversations |
Tier 3 | Up to 100,000 conversations |
Tier 4 | Unlimited (subject to Meta approval and account quality) |
Note: Messaging limits are determined entirely by Meta and may vary depending on your account quality and messaging performance.
Recommended Warm-Up Strategy
Avoid sending messages to your entire audience immediately after onboarding. Instead, gradually increase your messaging volume over several days.
A recommended approach is:
Day | Recommended Volume |
Day 1 | 100–250 recipients |
Day 2 | 250–500 recipients |
Day 3 | 500–1,000 recipients |
Day 4+ | Gradually increase based on account performance |
Monitor your account quality before increasing message volume.
Send Messages to Engaged Users First
The first recipients of your messages should be users who are most likely to engage positively.
Good candidates include:
Recent event attendees
Existing customers
Newsletter subscribers
Users who recently opted in to receive WhatsApp communications
Users who have previously interacted with your business
Positive engagement helps improve your account's reputation with Meta.
Use High-Quality Message Templates
During the warm-up period, send only valuable and relevant messages.
Examples include:
Event reminders
Registration confirmations
Ticket information
Schedule updates
Product or service notifications
Requested marketing campaigns
Avoid sending excessive promotional content during the first few days.
Monitor Your Account Quality
Meta continuously evaluates your messaging quality based on recipient feedback and engagement.
Regularly monitor your account for:
Quality Rating
Messaging Limit Tier
Template performance
Delivery rates
User blocks and reports
If your quality rating drops, reduce your messaging volume until it recovers.
Best Practices
To maximize your chances of successfully increasing messaging limits:
Start with a small audience and scale gradually.
Only message users who have explicitly opted in.
Send relevant and personalized content.
Space out large campaigns instead of sending everything at once.
Monitor delivery and engagement metrics after each campaign.
Remove invalid or inactive phone numbers from your audience.
Stop messaging users who repeatedly ignore or block your messages.
Avoid These Common Mistakes
The following practices can negatively impact your account quality and slow or prevent messaging limit increases:
Sending messages to users without a valid WhatsApp opt-in.
Sending thousands of messages immediately after creating your account.
Using misleading or spam-like message content.
Frequently changing message templates during the warm-up period.
Ignoring low delivery rates or negative user feedback.
Frequently Asked Questions
How long does account warm-up take?
There is no fixed timeline. Most accounts begin seeing messaging limit increases after consistently sending high-quality messages and maintaining a positive quality rating over several days or weeks.
Can Bridged increase my messaging limits?
No. Messaging limits are determined solely by Meta. Bridged cannot manually increase or override these limits.
What happens if my account quality drops?
If your account receives a poor quality rating due to user complaints, blocks, or low engagement, Meta may pause messaging limit increases or even reduce your current messaging capacity. Reducing message volume and improving message relevance typically helps your quality recover.
Next Steps 🎊
Once your account has been successfully warmed up and your messaging limits have increased, you're ready to launch larger campaigns through Bridged's WhatsApp Knowledge Agent with greater confidence and reach.